Distribution Research #1: "The Blair Witch Project"
"The Blair Witch Project"
"The Blair Witch Project" is a 1999 American Supernatural film. It follows three student filmmakers in college who hike to the Black Hills in Maryland. They are filming a movie about a local legend known an Blair Witch who a murderer. Throughout the duration of the first part of the movie, the student interview townspeople on their knowledge of the Blair Witch and gather clues to its whereabouts. While in the woods, the students get lost and begin to be hunted by the legendary Blair Witch.
The target audience for this film is teenagers to young adults. Its main characters are young college students and has high levels of suspense and horror. These themes exhibit the interests of these age groups.
This film had a small budget of $20,000and was all shot with hand held cameras and the three main actors I the film improvised most if their lines to keep the film looking authentic. It took a toll of 8 days to shoot and another 8 months to edit. Their marketing campaign came in the form of a website, www.blairwotch.com, this website give the story behind the legend and gives documents dating back to 1785 regarding the legend. The film was also shown in film festivals such as the Sundance Festival and because of its major success, Artisan Entertainment bought the rights to the film for a reported $1 million. The website was decided to be used as the main marketing tool for their publicity campaign. They shot a number of low budget trailers that they posted on their website which had an enormous fan base. Once the movie hit theaters, it was only released to 27 screen, insulating that you could not miss out.
"The Blair Witch Project" is a 1999 American Supernatural film. It follows three student filmmakers in college who hike to the Black Hills in Maryland. They are filming a movie about a local legend known an Blair Witch who a murderer. Throughout the duration of the first part of the movie, the student interview townspeople on their knowledge of the Blair Witch and gather clues to its whereabouts. While in the woods, the students get lost and begin to be hunted by the legendary Blair Witch.The target audience for this film is teenagers to young adults. Its main characters are young college students and has high levels of suspense and horror. These themes exhibit the interests of these age groups.
This film had a small budget of $20,000and was all shot with hand held cameras and the three main actors I the film improvised most if their lines to keep the film looking authentic. It took a toll of 8 days to shoot and another 8 months to edit. Their marketing campaign came in the form of a website, www.blairwotch.com, this website give the story behind the legend and gives documents dating back to 1785 regarding the legend. The film was also shown in film festivals such as the Sundance Festival and because of its major success, Artisan Entertainment bought the rights to the film for a reported $1 million. The website was decided to be used as the main marketing tool for their publicity campaign. They shot a number of low budget trailers that they posted on their website which had an enormous fan base. Once the movie hit theaters, it was only released to 27 screen, insulating that you could not miss out.
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