Distribution Research #2: "Jigsaw"

"Jigsaw"

       "Jigsaw" is apart of the famous Saw franchise starting in 2004. "jigsaw" is the eighth installment of the Saw franchise. The new "Jigsaw" movie is about a series of murders the occur in a town, all of them with the same calling card as the infamous Jigsaw killer, John Kramer. However, the Jigsaw killer has been dead for over a decade, so the town's people are left to wonder if there is a new killer, or if the dead has come back to life to kill again.

       The target audience of this movie as well as the franchise is young adults to middle aged adults. This would be the target audience because of its sequences of grisly bloody violence and torture as well as grotesque language. This movie would be inappropriate for younger viewers.

       One of the most tech-savvy techniques the marketing team of "Jigsaw" did was a virtual reality ad promoting the film. It is a truly authentic experience, with "real props" from the movie and voice overs from the movies actors, such as Tobin Bell. It included scenes from the past 7 movies as well.

       The marketing team for "Jigsaw", at one point, had put advertisements for the movie on the sides of stage coach busses in Kent. The feedback from parents of children were not pleased. They complained that the images shown were too scary and inappropriate for young children to see while on the sidewalks walking home from school. So, this kind of marketing was not the best when trying to advertise a horror movie.