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Showing posts from February, 2018

Target Audience: "Annabelle Creation"

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       "Annabelle Creation" is about a dealmaker husband and wife who welcome a nun and several young girls into their home after 12 years of their daughter passing. Two young girls however are the closest of friends, but there is a presence in the house that threatens to tear them apart. They are the closest pair and the director is very good at making you care for them.        The target audience for this movie would be young adults to middle age, only for appropriate audiences as it is rated R. This is apart of a larger universe of the Conjuring and is the prequel to "Annabelle." The movie does an excellent job of making you care for the characters and keeping the audience emotionally invested.

Target Audience: "Get Out"

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       "Get Out" is about an mixed race couple who have reached the milestone in their relationship to meet the parents. Rose invites Chris to meet her parents for the weekend upstate. When he first gets there, Rose's parents are overly accommodating him and this causes him to think its their was of dealing with the relationship. As the weekend progresses, he makes more discoveries that reveal the truth of why he's really there.        "Get Out" is a great example of an original concept of a man going to meet his girlfriends parents, but things go awry, with a twist ending. The movie is targeted to all audiences (age appropriate since it's rated R). It has a diverse cast that actually brings up issues in todays society of black culture. It appeals to people who enjoy a thrilling horror story with messed up concepts and origins.      

Target Audience: "Truth or Dare"

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       This American horror film is about a group of friends who play a innocent game of truth or dare. It all take a turn for the worse when someone, or maybe even something, punishes those who lie or those who refuse a dare. The punishment for not following the rules...is death. What is very creepy about this movie is that when the being starts to punish, it takes control of the body of the rule breaker and has their face turn into a demonic smile tat extends all across their face. It's release date is non other than Friday the 13th of April.        This upcoming movie target s many audiences, but its main target audience is young adults. The movie follows a group of friends who look as if they are in college and they are plying a game that everyone has played when they were young. Its main two actors, Lucy Hale and Tyler Posey, are well known for their roles in hit T.V. series Pretty Little Liars and Teen Wolf, both shows appealing to the younger generations. This moreover

Distribution Research: "Big vs. Small films"

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       For a traditional distribution model for a film it all starts with an idea. After one comes up with an idea for a movie, they create an outline and use it to promote interest for a studio or producer. If they show some interest, the studio or producer can decide to purchase the rights to the film.        Once the purchase occurs, the movie will need essential people to make it (Screen writer, director, cast and crew). The film is then made and sent to the studio so they can make a licensing agreement with a distribution company. A distribution company is responsible for marketing the movie. They will look at the marketability of the movie and decide how many prints of the film will be made and how they want to introduce it to the public.         For smaller films, a studio might introduce it slowly to audiences, maybe enter it in film festivals and into speciality theaters. The studios will track the attendance rates and decide whether or not they need to expand. If it were

Distribution Research #3: "Carrie"

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"Carrie"        "Carrie" was filmed in 2013 starring Chloe Grace Moretz and Julianne Moore. This movie was a reboot of the original film "Carrie" shot in 1976. It is based on yet another Stephen King classic novel. The film follows an outcast teenage girl named Carrie who is bullied and has telekinetic powers. As the movie progresses, she utilizes her power more and more until finally they get the best of her, and she uses them for vengeance.        This movies target audience would be teenagers to young adults as the movie follows a young teenage girl who is in high school. The audience would be able to connect with the character since the same age range. The movie also has the theme of religiousness, meaning demonic possession (this is how Carrie gets her powers). This would be the theme that would associate with the young adult audiences as well as the teenage age group.     The marketing team did a stunt called "Call Carrie". A phone nu

Distribution Research #2: "Jigsaw"

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"Jigsaw"        "Jigsaw" is apart of the famous Saw franchise starting in 2004. "jigsaw" is the eighth installment of the Saw franchise. The new "Jigsaw" movie is about a series of murders the occur in a town, all of them with the same calling card as the infamous Jigsaw killer, John Kramer. However, the Jigsaw killer has been dead for over a decade, so the town's people are left to wonder if there is a new killer, or if the dead has come back to life to kill again.        The target audience of this movie as well as the franchise is young adults to middle aged adults. This would be the target audience because of its sequences of grisly bloody violence and torture as well as grotesque language. This movie would be inappropriate for younger viewers.        One of the most tech-savvy techniques the marketing team of "Jigsaw" did was a virtual reality ad promoting the film. It is a truly authentic experience, with "real prop

Distribution Research #1: "The Blair Witch Project"

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"The Blair Witch Project"        "The Blair Witch Project" is a 1999 American Supernatural film. It follows three student filmmakers in college who hike to the Black Hills in Maryland. They are filming a movie about a local legend known an Blair Witch who a murderer. Throughout the duration of the first part of the movie, the student interview townspeople on their knowledge of the Blair Witch and gather clues to its whereabouts. While in the woods, the students get lost and begin to be hunted by the legendary Blair Witch.        The target audience for this film is teenagers to young adults. Its main characters are young college students and has high levels of suspense and horror. These themes exhibit the interests of  these age groups.        This film had a small budget of $20,000and was all shot with hand held cameras and the three main actors I the film improvised most if their lines to keep the film looking authentic. It took a toll of 8 days to shoot and

Super Bowl Ad #3: "Tide"

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Tide Commercial        This commercial is very comical, its main spokes person is David Harbour, an great actor from the world phenomenon T.V. show, "Stranger Things." There are a bunch of stereotypical commercials that were interrupted by Harbour saying that it is a Tide add. This add is meant to show that Tide is the best detergent to clean your clothes with and keeps them super bright, so in a way, if a commercial person's clothes are bright and clean its a Tide add .

Super Bowl Ad #2: "NFL Dirty Dancing"

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NFL        This commercial was meant to be comical and make people smile. It has football players from the New York Giants having a touchdown dance to the hit 80's teen romance movie "Dirty Dancing". Eli Manning and Odell Beckham Jr. were the main "dancer" in the commercial,  they can appeal to age groups from teens to middle aged people. The Music from dirty dancing and the iconic dance move were probably meant to attract the Super Bowl's female viewers and appeal to them. In the past, the Super Bowl penalizes touchdown victory dances, but this commercial could show that the NFL is loosening up a bit with those regards.

Super Bowl Ad #1: "Dorito vs. Mountain Dew"

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       The Super Bowl was this past weekend and as always there were some great commercials! We watched some in class. Dorito vs. Mountain Dew        This commercial was definitely comical and very entertaining to watch. It had Peter Dinklage rapping to Busta Rhymes' fire-rapid verse on Chris Brown's "Look at Me Now" and Morgan Freeman raps to Missy Elliot's "Get Your Freak On." Morgan Freeman and Peter Dinklage are extremely well known for their serious monologues, voices, and acting roles. This commercial is very comical because you are seeing these actors doing something different that you wouldn't see them doing. This add can relate to teens to middle aged people to older people. (I mean who doesn't love Morgan Freeman, he is literally the voice of God) The teens like Doritos and soda, the middle-aged adults like the actors, so this commercial can appeal to most anyone.